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Go Solo: 5 tips from Arya Candles


Lighting the way

What better way to get the low-down on starting your own business than to hear it from someone who knows?

What better way indeed.

Here's Lina from Arya Candles, her luxury candle startup business, with her five tips for going self-employed:

First, an idea will remain just an idea until it's implemented!

  1. Do your market research, know your customer base and use friends and family as sounding boards. Do you know what the market rate is for your products or services?
  2. Ensure you have sufficient funds to cover costs and a budget & cash flow forecast spreadsheet. If you’re applying for funding or looking for an investor you will need a detailed business plan. Invest time and effort in doing this – It’s tough, but it will be worth it!
  3. Your products or services don’t have to be unique but you do need to be passionate about quality, unless of course you are in the business of ‘pile it high and sell it cheap!’
  4. Get out there and network in the right circles for your business. Shout about it and don’t let fear hold you back.
  5. Finally, you will experience setbacks and have days where you feel knocked down, but the key is to take care of yourself, and persevere. Create a good support network for times when times are tough.

And finally, if you passionately believe in your business, don't let anything (or anyone) hold you back.

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