{"id":21743,"date":"2026-05-22T14:03:41","date_gmt":"2026-05-22T13:03:41","guid":{"rendered":"https:\/\/www.policybee.co.uk\/blog\/?p=21743"},"modified":"2026-06-05T13:37:04","modified_gmt":"2026-06-05T12:37:04","slug":"compare-professional-indemnity-insurance","status":"publish","type":"post","link":"https:\/\/www.policybee.co.uk\/blog\/compare-professional-indemnity-insurance","title":{"rendered":"Where to buy professional indemnity insurance (and what to look out for)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/www.policybee.co.uk\/blog\/wp-content\/uploads\/2023\/04\/iStock-1189916582-edit-Where-to-buy-professional-indemnity-insurance-and-what-to-look-out-for.png\" alt=\"\" class=\"wp-image-27873\" style=\"object-fit:cover;width:300px;height:150px\" srcset=\"https:\/\/www.policybee.co.uk\/blog\/wp-content\/uploads\/2023\/04\/iStock-1189916582-edit-Where-to-buy-professional-indemnity-insurance-and-what-to-look-out-for.png 600w, https:\/\/www.policybee.co.uk\/blog\/wp-content\/uploads\/2023\/04\/iStock-1189916582-edit-Where-to-buy-professional-indemnity-insurance-and-what-to-look-out-for-300x150.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Buying&nbsp;<a href=\"https:\/\/www.policybee.co.uk\/professional-indemnity-insurance\" target=\"_blank\" rel=\"noreferrer noopener\">professional indemnity&nbsp;(PI)&nbsp;insurance<\/a>&nbsp;can feel a bit like&nbsp;trying to choose a&nbsp;phone contract. Lots of options, lots of&nbsp;small print&nbsp;\u2013 and a nagging feeling the cheapest&nbsp;deal might not be the right one.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news?\u00a0Once\u00a0you understand\u00a0all your options for where and how to\u00a0buy PI\u00a0insurance, and the pros and cons\u00a0with each,\u00a0it\u2019s\u00a0<em>much<\/em> easier to\u00a0feel you&#8217;re making the right decision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ll go through what those are. But first&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What actually matters when buying professional indemnity insurance?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Claims you did something wrong (or didn&#8217;t do something), and it&#8217;s cost someone money, can impact your business hugely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s where professional indemnity insurance steps in to help. It puts any spurious accusations bang to rights while compensating any wrongs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But before we look at where and how to buy professional indemnity insurance, you should know the factors that may influence which route you plump for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cost<\/strong> \u2013&nbsp;what&nbsp;you\u2019ll&nbsp;pay now for your policy&nbsp;(and&nbsp;what might cost extra later)<\/li>\n\n\n\n<li><strong>Suitability of cover<\/strong> \u2013 \u00a0how well your policy fits what your business actually does<\/li>\n\n\n\n<li><strong>Help with claims<\/strong> \u2013 who&#8217;s there to support you if something goes wrong.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll need to keep all three of these factors in mind when deciding where to buy your professional indemnity insurance from. So let&#8217;s take a closer look at the three different options, starting with\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Should you use a price comparison website to buy PI insurance?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Price comparison websites are often the first stop&nbsp;for people looking to buy&nbsp;insurance&nbsp;\u2013 and&nbsp;it\u2019s&nbsp;easy to see why.&nbsp;A few clicks, a few questions, and&nbsp;bingo. You get a list&nbsp;of insurers with prices ranging from &#8220;cheapest&#8221; upwards.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So yes,&nbsp;using a price comparison&nbsp;site is&nbsp;quick and convenient.&nbsp;And&nbsp;it makes it&nbsp;easy to compare prices side-by-side.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there are&nbsp;a few&nbsp;things&nbsp;to&nbsp;bear in mind here:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You\u2019re\u00a0only seeing\u00a0a small slice\u00a0of the market.\u00a0<\/strong>Most comparison websites are set up to present quotes from the insurers they have a commercial relationship with. Some won&#8217;t be household names so it&#8217;s important to look beyond the price and do your research.<\/li>\n\n\n\n<li><strong>PI\u00a0cover\u00a0varies\u00a0a lot.\u00a0<\/strong>The\u00a0policies\u00a0you&#8217;re shown\u00a0are usually\u00a0based on\u00a0the answers to a simple set of questions.\u00a0This\u00a0could mean they&#8217;re not\u00a0suitable for your\u00a0particular business&#8230;and that could cost you dearly if you have to claim.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.policybee.co.uk\/blog\/professional-indemnity-insurance-in-the-aggregate-or-any-one-claim\" target=\"_blank\" rel=\"noreferrer noopener\">Aggregate vs\u00a0\u2018any one\u00a0claim\u2019.<\/a>\u00a0<\/strong>&#8216;Any one claim&#8217;\u00a0policies\u00a0have a single pot of money for <em>all\u00a0<\/em>claims. Meanwhile, aggregate policies offer a\u00a0fresh\u00a0limit for each. In other words, &#8216;any one claim&#8217; policies are a far safer bet if\u00a0you\u2019re\u00a0worried\u00a0about\u00a0running into\u00a0multiple\u00a0claims\u00a0over a year.<\/li>\n\n\n\n<li><strong>Help with your claim\u00a0isn\u2019t\u00a0guaranteed.<\/strong>\u00a0Buying PI through a price comparison website\u00a0doesn\u2019t\u00a0mean you\u00a0won\u2019t\u00a0get\u00a0<em>any<\/em>\u00a0help when there&#8217;s a claim.\u00a0But\u00a0the extent to which\u00a0you\u2019re\u00a0supported\u00a0may vary depending on the product you choose.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t get us wrong. Comparison websites can work well\u00a0when\u00a0buying more\u00a0generic\u00a0types of insurance\u00a0\u2013 like car or home insurance. In other words, simple products with simple risks and wider markets to choose from.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But PI is a specialist type of insurance and much more complicated. Plus, PI&#8217;s going to look very different depending on what you do. Small difference in the wording can make a <em>big<\/em> difference when you&#8217;re having to claim on your policy. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bottom line is to\u00a0research each policy and provider carefully if\u00a0you\u2019re\u00a0tempted to buy\u00a0your PI\u00a0from a price comparison site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which brings us onto the second way to buy professional indemnity insurance&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Should you buy your professional indemnity insurance direct from the insurer?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;d think buying your professional indemnity insurance direct\u00a0from the insurer would be the quickest and easiest option. No quotes to compare, no middle man getting in the way. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Except you&#8217;ll probably find you&#8217;re left&nbsp;doing&nbsp;a&nbsp;lot&nbsp;of the leg work on your own.&nbsp;Don&#8217;t forget that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The options&nbsp;you\u2019re&nbsp;shown are limited.<\/strong>&nbsp;When browsing&nbsp;an insurer\u2019s&nbsp;website,&nbsp;bear in&nbsp;mind&nbsp;you\u2019re&nbsp;seeing&nbsp;their policies&nbsp;only. And because one insurer&#8217;s view of risk differs from another&#8217;s&#8230;<\/li>\n\n\n\n<li><strong>You may have to do a lot of the comparison work yourself.\u00a0<\/strong>For example,\u00a0deciding\u00a0if that\u00a0particular insurer\u2019s\u00a0PI covers your risks adequately or if\u00a0you\u2019re\u00a0better off going\u00a0elsewhere.<\/li>\n\n\n\n<li><strong>Claims go straight to the&nbsp;insurer&#8217;s claims department.<\/strong>&nbsp;Not having a broker on your side can be daunting if you&nbsp;don\u2019t&nbsp;know&nbsp;the ins and&nbsp;outs of <a href=\"https:\/\/www.policybee.co.uk\/blog\/professional-indemnity-insurance-how-to-claim\" target=\"_blank\" rel=\"noreferrer noopener\">how PI claims work<\/a>.&nbsp;Frustrating, too, if you&#8217;re directed to a&nbsp;large&nbsp;call&nbsp;centre with long wait times to get through. Plus a different person to speak to each time you call back.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That said, buying PI directly&nbsp;from the insurer&nbsp;works for some business&nbsp;owners. Especially those who know exactly what cover they need and&nbsp;are&nbsp;confident with navigating the complexities of the policy wording.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some professional bodies, like those for architects, surveyors, engineers, or accountants, require their members to buy PI with a very specific wording. They may specify a minimum level of cover and even state which insurers you can buy your policy from. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if\u00a0it&#8217;s help finding the right PI policy and a guiding hand during claims you&#8217;re after,\u00a0you&#8217;ll be\u00a0better off\u00a0with\u00a0the third and final\u00a0option \u2013 using a business insurance broker.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the benefits of buying professional indemnity insurance through a broker?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An insurance&nbsp;broker acts as your faithful guide through the insurance maze.&nbsp;They get to know what you do, match you with the right insurer and policy for your risks, and support you if you ever need to claim.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are multiple <a href=\"https:\/\/www.policybee.co.uk\/blog\/why-use-an-insurance-broker\" target=\"_blank\" rel=\"noreferrer noopener\">benefits to using a broker<\/a>. Such as:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You get expert help.<\/strong>\u00a0Brokers are insurance experts. They understand the PI market\u00a0and how policies differ.\u00a0They&#8217;re qualified to use their\u00a0expertise\u00a0to gauge what you do and\u00a0point you to the right policy for your risks.\u00a0<\/li>\n\n\n\n<li><strong>Cover that fits.<\/strong>&nbsp;Because brokers&nbsp;aren\u2019t&nbsp;tied to any&nbsp;one&nbsp;insurer,&nbsp;they can pick out&nbsp;policies&nbsp;tailored&nbsp;to the kind of work you do and the particular risks involved. And if anything changes further down the line, they&#8217;ll go through and review your cover with you.<\/li>\n\n\n\n<li><strong>Claims support.<\/strong>&nbsp;A broker&nbsp;represents&nbsp;you, not the insurer.&nbsp;They&#8217;ll&nbsp;guide&nbsp;you through the claims process from start to finish, keeping you updated on any new developments,&nbsp;and&nbsp;arguing&nbsp;your&nbsp;case&nbsp;if needed.&nbsp;Whatever the outcome,&nbsp;they&#8217;re on your side. <\/li>\n\n\n\n<li><strong>Regulated advice.<\/strong> FCA-regulated brokers have to stick to a strict set of rules and regs to ensure they\u2019re always acting in your best interests as a customer. The best ones (like us) can offer \u2018advised sales\u2019 too. Which means they&#8217;re approved by the FCA to advise you on <strong>all<\/strong> your business insurance needs.<\/li>\n\n\n\n<li><strong>Customer service.<\/strong>&nbsp;A good broker&nbsp;prioritises supporting customers human-to-human. Whether&nbsp;that\u2019s&nbsp;by encouraging you to pick&nbsp;up the phone&nbsp;if you have a&nbsp;query,&nbsp;or&nbsp;making sure you&nbsp;deal with the same person when you need help with your policy.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While it could seem like&nbsp;you\u2019re&nbsp;getting less choice with a broker, that\u2019s kind of&nbsp;the&nbsp;point. Instead of showing you a lengthy list of policies that mostly&nbsp;don\u2019t&nbsp;fit,&nbsp;they&#8217;ll show you the ones that do&nbsp;\u2013 with the reasoning explained.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if you want to talk it through\u00a0with someone who you can trust will listen and act in your best interests? You can just pick up the phone and call them. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why price isn&#8217;t everything \u2013 especially with PI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Everyone likes&nbsp;a&nbsp;bargain. But with PI,&nbsp;how much your insurance costs&nbsp;only tells part&nbsp;of the story.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some cheaper policies come with tighter&nbsp;limits,&nbsp;a higher&nbsp;excess, or extra costs later down the line.&nbsp;Doing a bit of homework upfront&nbsp;before you buy your PI policy&nbsp;can avoid any unpleasant surprises.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When&nbsp;you\u2019re&nbsp;comparing&nbsp;professional indemnity&nbsp;insurance, always check:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Whether the cover is<strong>&nbsp;any one claim<\/strong>&nbsp;or&nbsp;<strong>in the aggregate<\/strong>.<\/li>\n\n\n\n<li>If<strong>&nbsp;<\/strong><a href=\"https:\/\/www.policybee.co.uk\/blog\/whats-retroactive-cover\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>retroactive cover<\/strong><\/a>&nbsp;is included.&nbsp;It covers you for claims related to work you did in the past&nbsp;and is&nbsp;especially important for professions where claims can take months or even years to come out of the woodwork.&nbsp;<\/li>\n\n\n\n<li>The&nbsp;<strong>excess amount<\/strong>&nbsp;you&#8217;ll have to pay if you claim.&nbsp;<\/li>\n\n\n\n<li>Whether\u00a0there are\u00a0<strong>admin fees<\/strong>\u00a0for any\u00a0changes you might want to make to your policy after you&#8217;ve bought it.\u00a0(These can stack up\u00a0quickly\u00a0if\u00a0you\u2019re\u00a0not careful.)<\/li>\n\n\n\n<li>If paying by monthly&nbsp;payments<strong>&nbsp;adds interest<\/strong>&nbsp;to&nbsp;the overall cost of your insurance.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Making sure your cover works for you<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s&nbsp;surprising where and how often trouble can rear its&nbsp;ugly head. That means you need a PI policy that covers all the&nbsp;different types&nbsp;of hot water your business could find itself in.&nbsp;Because of that,&nbsp;PI&nbsp;policies vary a lot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some professions need a very particular kind of wording.\u00a0Others\u00a0might\u00a0need extra cover for specific things like\u00a0deliverables in IT projects, or for certain marketing or advertising activities.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s&nbsp;also important to check where&nbsp;you\u2019re&nbsp;covered to work, where your clients can be based, and which&nbsp;country\u2019s&nbsp;laws apply.&nbsp;These are known&nbsp;as your policy\u2019s&nbsp;<a href=\"https:\/\/www.policybee.co.uk\/blog\/professional-insurance-abroad\" target=\"_blank\" rel=\"noreferrer noopener\">geographical and jurisdictional limits<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, always take time to compare professional indemnity insurance and individual PI policy wordings carefully, looking out for&nbsp;any&nbsp;limits and exclusions.&nbsp;Miss something&nbsp;crucial&nbsp;here, and you could find yourself facing a claim that&nbsp;isn\u2019t&nbsp;covered.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Putting your mind at ease with claims<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.policybee.co.uk\/blog\/professional-indemnity-insurance-how-to-claim\" target=\"_blank\" rel=\"noreferrer noopener\">Claiming on your PI insurance<\/a>&nbsp;is&nbsp;something we hope&nbsp;you\u2019ll&nbsp;never have to get involved with. But the reality is,&nbsp;we\u2019re&nbsp;becoming an ever more litigious society. And professional indemnity claims make up the second-biggest&nbsp;portion&nbsp;of all the claims we deal with (after&nbsp;portable equipment&nbsp;claims).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So what if the worst happens, and it&#8217;s <em>you<\/em> that has to make a claim on your PI? How you&#8217;re supported has\u00a0everything to do with\u00a0where\u00a0you\u00a0bought your policy in the first place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bought via a broker? Then you\u2019ll\u00a0have\u00a0a dedicated claims expert\u00a0by\u00a0your side \u2013 helping you respond, updating the insurer, giving you updates, and keeping things moving along.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PI claims can be&nbsp;tricky and slow-moving.&nbsp;So having expert support&nbsp;and someone fighting your corner&nbsp;can make&nbsp;a big&nbsp;difference&nbsp;\u2013 both practically and emotionally.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Bought via another route? Then you may not be so lucky. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So&#8230;where&#8217;s best to buy your professional indemnity insurance?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s no single \u201cright\u201d answer for everyone. What matters most is choosing a route that leaves you feeling confident&nbsp;you\u2019re&nbsp;properly protected.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just to recap, comparison sites suit\u00a0more\u00a0simple\u00a0types of insurance. And buying\u00a0directly\u00a0with an insurer\u00a0can work if you\u00a0know exactly what you need.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But&nbsp;buying your professional indemnity insurance through&nbsp;a broker is <em>the<\/em> way to go if you want expert help, tailored cover, and support if things go wrong.&nbsp;For the price of a single policy, you get the&nbsp;whole&nbsp;package, essentially.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find out <a href=\"https:\/\/www.policybee.co.uk\/why-use-a-business-insurance-broker\" target=\"_blank\" rel=\"noreferrer noopener\">what buying your insurance with a broker really means<\/a>. Or have a chat with\u00a0our\u00a0team on\u00a0<strong>0345 222 5391<\/strong>.\u00a0We\u2019ll\u00a0keep things simple, friendly,\u00a0and human when talking to you \u2013 promise.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Image created by PolicyBee using assets from iStock.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buying&nbsp;professional indemnity&nbsp;(PI)&nbsp;insurance&nbsp;can feel a bit like&nbsp;trying to choose a&nbsp;phone contract. Lots of options, lots of&nbsp;small print&nbsp;\u2013 and a nagging feeling the cheapest&nbsp;deal might not be the right one.&nbsp;&nbsp; The good news?\u00a0Once\u00a0you understand\u00a0all your options for where and how to\u00a0buy PI\u00a0insurance, &hellip; <a href=\"https:\/\/www.policybee.co.uk\/blog\/compare-professional-indemnity-insurance\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[129,132],"tags":[45,197,299,155],"class_list":["post-21743","post","type-post","status-publish","format-standard","hentry","category-professional-indemnity-insurance","category-small-business-advice","tag-claims-2","tag-insurance-brokers","tag-professional-indemnity-insurance","tag-retroactive-cover"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Where to buy professional indemnity insurance<\/title>\r\n<meta name=\"description\" content=\"Where&#039;s best to buy professional indemnity insurance? 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