{"id":21743,"date":"2026-05-22T14:03:41","date_gmt":"2026-05-22T13:03:41","guid":{"rendered":"https:\/\/www.policybee.co.uk\/blog\/?p=21743"},"modified":"2026-05-28T09:23:03","modified_gmt":"2026-05-28T08:23:03","slug":"compare-professional-indemnity-insurance","status":"publish","type":"post","link":"https:\/\/www.policybee.co.uk\/blog\/compare-professional-indemnity-insurance","title":{"rendered":"Where to buy professional indemnity insurance (and what to look out for)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/www.policybee.co.uk\/blog\/wp-content\/uploads\/2023\/04\/iStock-1189916582-edit-Where-to-buy-professional-indemnity-insurance-and-what-to-look-out-for.png\" alt=\"\" class=\"wp-image-27873\" style=\"object-fit:cover;width:300px;height:150px\" srcset=\"https:\/\/www.policybee.co.uk\/blog\/wp-content\/uploads\/2023\/04\/iStock-1189916582-edit-Where-to-buy-professional-indemnity-insurance-and-what-to-look-out-for.png 600w, https:\/\/www.policybee.co.uk\/blog\/wp-content\/uploads\/2023\/04\/iStock-1189916582-edit-Where-to-buy-professional-indemnity-insurance-and-what-to-look-out-for-300x150.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Buying&nbsp;<a href=\"https:\/\/www.policybee.co.uk\/professional-indemnity-insurance\" target=\"_blank\" rel=\"noreferrer noopener\">professional indemnity&nbsp;(PI)&nbsp;insurance<\/a>&nbsp;can feel a bit like&nbsp;trying to choose a&nbsp;phone contract. Lots of options, lots of&nbsp;small print&nbsp;\u2013 and a nagging feeling the cheapest&nbsp;deal might not be the right one.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news?&nbsp;Once&nbsp;you understand&nbsp;where<em>&nbsp;<\/em>you can&nbsp;buy PI&nbsp;insurance, and the pros and cons&nbsp;that come with each,&nbsp;it\u2019s&nbsp;<em>much<\/em> easier to&nbsp;feel confident you&#8217;re making the right decision. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What actually matters when buying professional indemnity insurance?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Claims that you did something wrong (or didn&#8217;t do something at all) can have a huge impact on your business. That&#8217;s where professional indemnity insurance steps in to help.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But before we look at where to buy professional indemnity insurance, you should know the factors that could influence the route you plump for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cost<\/strong> \u2013&nbsp;what&nbsp;you\u2019ll&nbsp;pay now for your policy&nbsp;(and&nbsp;what might cost extra later)<\/li>\n\n\n\n<li><strong>Extent of cover<\/strong> \u2013 &nbsp;how well your policy fits with what your business does<\/li>\n\n\n\n<li><strong>Help with claims<\/strong> \u2013 who&#8217;s there to support you if something goes wrong.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;ll need to keep all three in mind when deciding where to buy your professional indemnity insurance from. So let&#8217;s take a closer look at the different options, starting with\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Should you use a price comparison website to buy PI insurance?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Price comparison websites are often the first stop&nbsp;for people looking to buy&nbsp;insurance&nbsp;\u2013 and&nbsp;it\u2019s&nbsp;easy to see why.&nbsp;A few clicks, a few questions, and&nbsp;bingo. You get a list&nbsp;of insurers with prices ranging from &#8220;cheapest&#8221; upwards.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So yes,&nbsp;using a price comparison&nbsp;site is&nbsp;quick and convenient.&nbsp;And&nbsp;it makes it&nbsp;easy to compare prices side-by-side.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But there are&nbsp;a few&nbsp;things&nbsp;to&nbsp;bear in mind:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You\u2019re&nbsp;only seeing&nbsp;a small slice&nbsp;of the market.&nbsp;<\/strong>Most&nbsp;comparison&nbsp;websites&nbsp;are&nbsp;set up&nbsp;to&nbsp;present&nbsp;quotes from&nbsp;the insurers they&nbsp;have a commercial relationship with.&nbsp;Some&nbsp;you&#8217;ll know, some you won&#8217;t.&nbsp;It&#8217;s&nbsp;important&nbsp;to look beyond&nbsp;the price&nbsp;and&nbsp;do&nbsp;your research on each insurer before you spring for a PI policy.<\/li>\n\n\n\n<li><strong>PI&nbsp;cover&nbsp;varies&nbsp;a lot.&nbsp;<\/strong>The&nbsp;policies&nbsp;you\u2019re&nbsp;shown&nbsp;are usually&nbsp;based on&nbsp;the answers you give to a simple set of questions.&nbsp;That&nbsp;could mean they&#8217;re not&nbsp;suitable for your&nbsp;particular business&#8230;which could leave you vulnerable if you have to claim.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.policybee.co.uk\/blog\/professional-indemnity-insurance-in-the-aggregate-or-any-one-claim\" target=\"_blank\" rel=\"noreferrer noopener\">Aggregate vs&nbsp;\u2018any one&nbsp;claim\u2019.<\/a>&nbsp;<\/strong>&#8216;Any one claim&#8217;&nbsp;policies&nbsp;have one pot of money to cover <em>all&nbsp;<\/em>claims. Aggregate policies offer a&nbsp;fresh&nbsp;limit for each. &#8216;Any one claim&#8217; policies are a safer bet &nbsp;if&nbsp;you\u2019re&nbsp;worried&nbsp;about&nbsp;running into&nbsp;multiple&nbsp;claims&nbsp;over a year, and costs racking up.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Help with your claim&nbsp;isn\u2019t&nbsp;guaranteed.<\/strong>&nbsp;Buying PI through a price comparison website&nbsp;doesn\u2019t&nbsp;mean you&nbsp;won\u2019t&nbsp;get&nbsp;<em>any<\/em>&nbsp;help when there&#8217;s a claim.&nbsp;But&nbsp;the extent to which&nbsp;you\u2019re&nbsp;supported&nbsp;may vary.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t get us wrong. Comparison websites can work well&nbsp;for&nbsp;buying more&nbsp;generic&nbsp;types of insurance&nbsp;\u2013 like car or home insurance. In other words, simple products with simple risks and a much wider market to choose from. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But PI is&nbsp;a specialist type of insurance and much more complicated.&nbsp;Plus, PI&#8217;s&nbsp;going to look&nbsp;very different&nbsp;depending on what you do&#8230;and&nbsp;small differences&nbsp;in the wording can make&nbsp;a <strong>big<\/strong>&nbsp;difference&nbsp;if you have to claim on your policy.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019d&nbsp;say&nbsp;to&nbsp;research each policy listed carefully if&nbsp;you\u2019re&nbsp;planning to buy&nbsp;PI&nbsp;from a comparison site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which takes us on to the next way to buy professional indemnity insurance&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Should you buy your professional indemnity insurance directly from the insurer?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;d think buying your professional indemnity insurance direct&nbsp;from the insurer would be the quickest and easiest option. No quotes to compare, no middle man involved&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Except you&#8217;ll probably find you&#8217;re left&nbsp;doing&nbsp;a&nbsp;lot&nbsp;of the leg work on your own.&nbsp;Don&#8217;t forget that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The options&nbsp;you\u2019re&nbsp;shown are limited.<\/strong>&nbsp;When browsing&nbsp;an insurer\u2019s&nbsp;website,&nbsp;bear in&nbsp;mind&nbsp;you\u2019re&nbsp;seeing&nbsp;their policies&nbsp;only. Also, one insurer\u2019s attitude to risk will differ from&nbsp;another\u2019s.&nbsp;Because of that&#8230;&nbsp;<\/li>\n\n\n\n<li><strong>You have to do&nbsp;lots of&nbsp;the comparison work yourself.&nbsp;<\/strong>In other words,&nbsp;deciding&nbsp;if that&nbsp;insurer\u2019s&nbsp;PI covers all your risks or if&nbsp;you\u2019re&nbsp;better off going&nbsp;elsewhere.<\/li>\n\n\n\n<li><strong>Claims go straight to the&nbsp;insurer&#8217;s claims department.<\/strong>&nbsp;This can be a bit daunting if you&nbsp;don\u2019t&nbsp;know&nbsp;the ins and&nbsp;outs of how claims work.&nbsp;Frustrating, too, if you&#8217;re directed to a&nbsp;large&nbsp;call&nbsp;centre with long wait times to get through. Plus a different person to speak to each time you call back. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">That said, buying PI directly&nbsp;from the insurer&nbsp;works for some business&nbsp;owners. Especially those who know exactly what cover they need and&nbsp;are&nbsp;confident with navigating the complexities of the policy wording.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some&nbsp;professional bodies, like&nbsp;those for&nbsp;architects, surveyors, engineers, and accountants, require&nbsp;members to&nbsp;buy PI with&nbsp;a very specific&nbsp;wording.&nbsp;They&nbsp;may also specify&nbsp;a minimum level of cover and even&nbsp;outline&nbsp;which insurers you can&nbsp;get&nbsp;your policy from.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if&nbsp;it&#8217;s help with finding the right PI policy and a guiding hand with claims you&#8217;re after,&nbsp;you&#8217;re probably&nbsp;better off&nbsp;with&nbsp;the third and final&nbsp;option&#8230;using a business insurance broker.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the benefits of buying professional indemnity insurance through a broker?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An insurance&nbsp;broker acts as your guide.&nbsp;They get to know what you do, match you with the right insurer and policy, and support you if you ever need to claim.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;benefits&nbsp;are:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You get expert help.<\/strong>&nbsp;Brokers are insurance experts. They understand the PI market&nbsp;and how policies differ.&nbsp;They use their&nbsp;expertise&nbsp;to&nbsp;identify&nbsp;exactly the right policy for your needs.&nbsp;<\/li>\n\n\n\n<li><strong>Cover that fits.<\/strong>&nbsp;Because brokers&nbsp;aren\u2019t&nbsp;tied to any&nbsp;one&nbsp;insurer,&nbsp;they can pick out&nbsp;policies&nbsp;tailored&nbsp;to the kind of work you do and the particular risks involved.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Claims support.<\/strong>&nbsp;A broker&nbsp;represents&nbsp;you, not the insurer.&nbsp;They can&nbsp;guide&nbsp;you through claims from start to finish, keeping you updated on any new developments,&nbsp;and&nbsp;arguing&nbsp;your&nbsp;case&nbsp;if needed.&nbsp;Whatever happens,&nbsp;you\u2019re&nbsp;never alone.&nbsp;<\/li>\n\n\n\n<li><strong>Regulated advice.<\/strong> FCA-regulated brokers have to stick to a strict set of rules and regs to ensure they\u2019re always acting in your best interests as a customer. The best ones (like us) offer \u2018advised sales\u2019 too. Which means they&#8217;re trusted by the FCA to advise you on <strong>all<\/strong> your insurance needs.<\/li>\n\n\n\n<li><strong>Customer service.<\/strong>&nbsp;A good broker&nbsp;prioritises supporting customers human to human. Whether&nbsp;that\u2019s&nbsp;by picking&nbsp;up the phone&nbsp;if you have a&nbsp;query,&nbsp;or&nbsp;making sure you&nbsp;deal with the same person when you need help with your policy.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While it could seem like&nbsp;you\u2019re&nbsp;getting less choice with a broker, that\u2019s kind of&nbsp;the&nbsp;point. Instead of showing you a lengthy list of policies that mostly&nbsp;don\u2019t&nbsp;fit,&nbsp;they&#8217;ll show you the ones that do&nbsp;\u2013 with the reasoning explained.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if you want to talk it through&nbsp;with someone? You can just pick up the phone.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why price isn&#8217;t everything \u2013 especially with PI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Everyone likes&nbsp;a&nbsp;bargain. But with PI,&nbsp;how much your insurance costs&nbsp;only tells part&nbsp;of the story.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some cheaper policies come with tighter&nbsp;limits,&nbsp;a higher&nbsp;excess, or extra costs later down the line.&nbsp;Doing a bit of homework upfront&nbsp;before you buy your PI policy&nbsp;can avoid any unpleasant surprises.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When&nbsp;you\u2019re&nbsp;comparing&nbsp;professional indemnity&nbsp;insurance, always check:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Whether cover is<strong>&nbsp;any one claim<\/strong>&nbsp;or&nbsp;<strong>in the aggregate<\/strong>.<\/li>\n\n\n\n<li>If<strong>&nbsp;<\/strong><a href=\"https:\/\/www.policybee.co.uk\/blog\/whats-retroactive-cover\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>retroactive cover<\/strong><\/a>&nbsp;is included&nbsp;in the price.&nbsp;It covers you for claims related to work you did in the past&nbsp;and is&nbsp;especially important for professions where claims can take months or even years to come out of the woodwork.&nbsp;<\/li>\n\n\n\n<li>The&nbsp;<strong>excess<\/strong>&nbsp;you&#8217;ll have to pay if you claim.&nbsp;<\/li>\n\n\n\n<li>Whether&nbsp;there are&nbsp;<strong>admin fees<\/strong>&nbsp;for any&nbsp;changes you might want to make to your policy after you&#8217;ve bought it.&nbsp;These can stack up&nbsp;quickly&nbsp;if&nbsp;you\u2019re&nbsp;not careful.&nbsp;<\/li>\n\n\n\n<li>If paying by monthly&nbsp;payments<strong>&nbsp;adds interest<\/strong>&nbsp;to&nbsp;the overall cost of your insurance.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Making sure your cover works for you<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s&nbsp;surprising where and how often trouble can rear its&nbsp;head. That means you need a PI policy that covers all the&nbsp;different types&nbsp;of hot water your business could find itself in.&nbsp;But&nbsp;PI&nbsp;policies vary a lot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some professions need a very particular kind of wording.&nbsp;Others&nbsp;might&nbsp;need extra cover for specifics like&nbsp;deliverables in IT projects, or for certain marketing or advertising activities.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s&nbsp;also important to check where&nbsp;you\u2019re&nbsp;covered to work, where your clients can be based, and which&nbsp;country\u2019s&nbsp;laws apply.&nbsp;These are known&nbsp;as your policy\u2019s&nbsp;<a href=\"https:\/\/www.policybee.co.uk\/blog\/professional-insurance-abroad\" target=\"_blank\" rel=\"noreferrer noopener\">geographical and jurisdictional limits<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, always take time to compare professional indemnity insurance and individual PI policy wordings carefully, looking out for&nbsp;any&nbsp;limits and exclusions.&nbsp;Miss something&nbsp;crucial&nbsp;here, and you could find yourself facing a claim that&nbsp;isn\u2019t&nbsp;covered.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Putting your mind at ease with claims<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.policybee.co.uk\/blog\/professional-indemnity-insurance-how-to-claim\" target=\"_blank\" rel=\"noreferrer noopener\">Claiming on your PI insurance<\/a>&nbsp;is&nbsp;something we hope&nbsp;you\u2019ll&nbsp;never have to get involved with. But the reality is,&nbsp;we\u2019re&nbsp;becoming an ever more litigious society. And professional indemnity claims make up the second-biggest&nbsp;portion&nbsp;of all the claims we deal with (after&nbsp;portable equipment&nbsp;claims).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So what if the worst happens, and it&#8217;s <em>you<\/em> that has to make a claim on your PI? This has&nbsp;everything to do with&nbsp;where&nbsp;you&nbsp;bought your policy from in the first place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bought via a broker? Then you\u2019ll&nbsp;have&nbsp;a dedicated claims expert&nbsp;by&nbsp;your side \u2013 helping you&nbsp;respond,&nbsp;working with the insurer, feeding you updates, and keeping things moving along.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PI claims can be&nbsp;tricky and slow-moving.&nbsp;So having expert support&nbsp;and someone fighting your corner&nbsp;can make&nbsp;a big&nbsp;difference&nbsp;\u2013 both practically and emotionally.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;Bought via another route? Then you may not be so lucky. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">So&#8230;where&#8217;s best to buy your professional indemnity insurance?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s no single \u201cright\u201d answer for everyone. What matters most is choosing a route that leaves you confident&nbsp;you\u2019re&nbsp;properly protected.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just to recap, comparison sites suit&nbsp;more&nbsp;simple&nbsp;types of insurance. And buying&nbsp;directly&nbsp;with an insurer&nbsp;can work if you&nbsp;already&nbsp;know exactly what you need.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But&nbsp;buying your professional indemnity insurance through&nbsp;a broker is the way to go if you want expert help, tailored cover, and support if things go wrong.&nbsp;For the price of a single policy, you get the&nbsp;whole&nbsp;package, essentially.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019d&nbsp;like to know&nbsp;more,<a href=\"https:\/\/www.policybee.co.uk\/professional-indemnity-insurance\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>&nbsp;have a chat with&nbsp;our&nbsp;team on&nbsp;<strong>0345 222 5391<\/strong>.&nbsp;We\u2019ll&nbsp;keep things simple, friendly,&nbsp;and human \u2013 promise.&nbsp;Or take a look at this article which tells you more about <a href=\"https:\/\/www.policybee.co.uk\/blog\/why-use-an-insurance-broker\" target=\"_blank\" rel=\"noreferrer noopener\">where buying with a broker really helps<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Image edited using assets from iStock. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buying&nbsp;professional indemnity&nbsp;(PI)&nbsp;insurance&nbsp;can feel a bit like&nbsp;trying to choose a&nbsp;phone contract. Lots of options, lots of&nbsp;small print&nbsp;\u2013 and a nagging feeling the cheapest&nbsp;deal might not be the right one.&nbsp;&nbsp; The good news?&nbsp;Once&nbsp;you understand&nbsp;where&nbsp;you can&nbsp;buy PI&nbsp;insurance, and the pros and cons&nbsp;that come &hellip; <a href=\"https:\/\/www.policybee.co.uk\/blog\/compare-professional-indemnity-insurance\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[129,132],"tags":[45,197,299,155],"class_list":["post-21743","post","type-post","status-publish","format-standard","hentry","category-professional-indemnity-insurance","category-small-business-advice","tag-claims-2","tag-insurance-brokers","tag-professional-indemnity-insurance","tag-retroactive-cover"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Where to buy professional indemnity insurance<\/title>\r\n<meta name=\"description\" content=\"Where&#039;s best to buy professional indemnity insurance? 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