{"id":9114,"date":"2026-06-05T10:31:23","date_gmt":"2026-06-05T09:31:23","guid":{"rendered":"http:\/\/www.policybee.co.uk\/blog\/?p=9114"},"modified":"2026-06-05T10:37:11","modified_gmt":"2026-06-05T09:37:11","slug":"how-to-choose-an-insurance-broker","status":"publish","type":"post","link":"https:\/\/www.policybee.co.uk\/blog\/how-to-choose-an-insurance-broker","title":{"rendered":"How to choose an insurance broker (and which questions to ask)"},"content":{"rendered":"<div class=\"wp-block-image is-resized\">\n<figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/www.policybee.co.uk\/blog\/wp-content\/uploads\/2014\/07\/sarah-in-office-account-exec-insurance-broker-JFC.jpg\" alt=\"Sarah Adams, sales team leader at PolicyBee insurance broker\" class=\"wp-image-19970\" style=\"object-fit:cover;width:300px;height:150px\" srcset=\"https:\/\/www.policybee.co.uk\/blog\/wp-content\/uploads\/2014\/07\/sarah-in-office-account-exec-insurance-broker-JFC.jpg 600w, https:\/\/www.policybee.co.uk\/blog\/wp-content\/uploads\/2014\/07\/sarah-in-office-account-exec-insurance-broker-JFC-300x150.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Looking for&nbsp;business&nbsp;insurance? &nbsp;You&#8217;ve&nbsp;got two options: get your cover direct from an&nbsp;insurer&nbsp;or&nbsp;buy&nbsp;it through a broker.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A&nbsp;<a href=\"https:\/\/www.policybee.co.uk\/why-use-a-business-insurance-broker\" target=\"_blank\" rel=\"noreferrer noopener\">broker<\/a>&nbsp;is the middleman&nbsp;between you and&nbsp;your&nbsp;<a href=\"https:\/\/www.policybee.co.uk\/blog\/what-does-an-insurer-do\" target=\"_blank\" rel=\"noreferrer noopener\">insurer<\/a>.&nbsp;They\u2019re&nbsp;on your side, helping you find&nbsp;cover&nbsp;that fits your business, and making sense of everything along the way.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Done right, they ease the headache of getting insurance and the stress of dealing with claims.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But&nbsp;here\u2019s&nbsp;the thing \u2013 not all brokers work the same way. Some make things simple and supportive. Others&#8230;not so much.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, how do&nbsp;you choose one that actually makes your life easier?&nbsp;Here are four key questions to ask.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4 key questions to help you choose an insurance broker<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what to consider:<strong>&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Are they regulated by the Financial Conduct Authority (FCA)?&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Using a broker&nbsp;who\u2019s&nbsp;not FCA-regulated is a&nbsp;dicey&nbsp;move. You have no guarantee&nbsp;they\u2019re&nbsp;on your side.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.fca.org.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Financial Conduct Authority (FCA)&nbsp;<\/a>is responsible for making sure businesses&nbsp;behave properly and treat their customers fairly.&nbsp;Because of that, most brokers&nbsp;will&nbsp;make it clear&nbsp;they\u2019re&nbsp;FCA-regulated.&nbsp;So,&nbsp;if&nbsp;you&nbsp;can\u2019t&nbsp;see anything on their website,&nbsp;proceed&nbsp;with&nbsp;caution.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can&nbsp;also&nbsp;<a href=\"https:\/\/register.fca.org.uk\/s\/\" target=\"_blank\" rel=\"noreferrer noopener\">check the FCA\u2019s register<\/a>&nbsp;yourself&nbsp;to&nbsp;see&nbsp;which&nbsp;brokers&nbsp;are&nbsp;authorised&nbsp;to&nbsp;offer \u2018advised&nbsp;sales\u2019. This means&nbsp;they\u2019re&nbsp;qualified to&nbsp;use their&nbsp;expertise&nbsp;to&nbsp;advise&nbsp;you when&nbsp;you\u2019re&nbsp;buying&nbsp;your&nbsp;insurance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As well as being&nbsp;FCA-regulated,&nbsp;most&nbsp;will&nbsp;also&nbsp;belong to a trade body like the&nbsp;<a href=\"https:\/\/www.biba.org.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">British Brokers Association (BIBA)<\/a>.&nbsp;Checking if this is the case&nbsp;helps to&nbsp;rubber&nbsp;stamp&nbsp;that feeling of trust between you and your broker.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because&nbsp;brokers&nbsp;have&nbsp;to&nbsp;adhere&nbsp;to&nbsp;a strict&nbsp;set of standards and practices&nbsp;as part of that trade&nbsp;body\u2019s&nbsp;rules, you&nbsp;know&nbsp;they\u2019re&nbsp;doing things the right way.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. What&#8217;s their specialism?&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Insurance&nbsp;isn\u2019t&nbsp;one-size-fits&nbsp;all.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Different businesses face different risks.&nbsp;Because they do different things, an architect\u2019s needs will look&nbsp;very different&nbsp;from an&nbsp;accountant\u2019s, for example.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Likewise, different brokers&nbsp;specialise&nbsp;in&nbsp;different products&nbsp;and different occupations. The more&nbsp;specialised&nbsp;your broker, the better. Because the more clued-up your broker is, the more clued-up&nbsp;you\u2019ll&nbsp;be.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s&nbsp;why&nbsp;it helps to choose a broker who understands your kind of work.&nbsp;So&nbsp;they can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spot\u00a0risks you might not have thought about\u00a0<\/li>\n\n\n\n<li>Recommend the right cover\u00a0<\/li>\n\n\n\n<li>Help you avoid\u00a0any\u00a0gaps\u00a0in your cover\u00a0that could cause problems\u00a0later on.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to insurance, trust matters. You want to know\u00a0you\u2019re\u00a0being matched with the\u00a0right\u00a0cover\u00a0and not\u00a0simply\u00a0sold\u00a0a product that\u00a0<em>sounds<\/em>\u00a0impressive\u00a0but\u00a0doesn\u2019t\u00a0hold\u00a0up\u00a0when\u00a0there\u2019s\u00a0a claim.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. How do they handle claims?\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Insurance is there for when things go wrong.&nbsp;So,&nbsp;you&nbsp;want&nbsp;to&nbsp;be&nbsp;sure&nbsp;your&nbsp;broker&nbsp;will be&nbsp;there for you&nbsp;when&nbsp;the chips are down.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s&nbsp;worth asking them: what happens if I need to make a claim?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.policybee.co.uk\/blog\/insurance-broker-help-claims\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>The&nbsp;best brokers&nbsp;don\u2019t&nbsp;just point you towards a claim form and wish you luck. They guide you through it, answer your questions, and&nbsp;go toe-to-toe with the insurer on your behalf when needed.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because&nbsp;brokers&nbsp;understand&nbsp;<a href=\"https:\/\/www.policybee.co.uk\/blog\/what-happens-when-i-claim\" target=\"_blank\" rel=\"noreferrer noopener\">the claims process<\/a>&nbsp;inside&nbsp;out,&nbsp;they can&nbsp;anticipate&nbsp;any&nbsp;delays and&nbsp;help&nbsp;smooth out&nbsp;problems&nbsp;ahead of time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They\u2019ll&nbsp;keep&nbsp;you&nbsp;updated&nbsp;on&nbsp;your&nbsp;claim\u2019s&nbsp;progress&nbsp;and&nbsp;let you know&nbsp;if&nbsp;anything&nbsp;else is needed.&nbsp;The best ones will&nbsp;even&nbsp;lend a sympathetic ear&nbsp;if&nbsp;you\u2019re&nbsp;worried&nbsp;about anything&nbsp;or&nbsp;need&nbsp;some&nbsp;extra&nbsp;reassurance.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ideally,&nbsp;you\u2019ll&nbsp;have the same person dealing with your claim from start to finish. Because&nbsp;let\u2019s&nbsp;be honest \u2013 making a claim can be stressful enough already without having to explain&nbsp;everything&nbsp;a hundred times&nbsp;over.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Can they answer your questions? <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You&nbsp;shouldn\u2019t&nbsp;need a background in insurance to understand your policy.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good broker explains things clearly. No jargon. No vague answers. Just straightforward guidance&nbsp;to help you&nbsp;make the right decision.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Try asking&nbsp;them&nbsp;a few basic questions:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What cover do I actually need?\u00a0<\/li>\n\n\n\n<li>Why do I need it?\u00a0<\/li>\n\n\n\n<li>What would happen if something went wrong?\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If their&nbsp;answers seem confusing or unclear,&nbsp;that\u2019s&nbsp;a red flag.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No one knows&nbsp;<em>everything<\/em>, of course, but&nbsp;brokers are there to&nbsp;represent&nbsp;your interests,&nbsp;no-one&nbsp;else\u2019s. They know&nbsp;you need&nbsp;expert&nbsp;guidance and advice&nbsp;if&nbsp;you&#8217;re&nbsp;to get the&nbsp;insurance&nbsp;your business&nbsp;needs.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Businesses&nbsp;insurance is a complex&nbsp;area&nbsp;and&nbsp;businesses (and their needs)&nbsp;change all the time.&nbsp;If&nbsp;you&nbsp;take on&nbsp;a&nbsp;new activity,&nbsp;land&nbsp;a&nbsp;big&nbsp;contract, or start&nbsp;working&nbsp;abroad,&nbsp;you\u2019ll&nbsp;need to review&nbsp;your&nbsp;insurance policy to&nbsp;check&nbsp;it still fits.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good broker&nbsp;take&nbsp;you&nbsp;through&nbsp;everything&nbsp;step by step&nbsp;and&nbsp;ask&nbsp;you the right questions.&nbsp;They\u2019ll&nbsp;explain&nbsp;your cover&nbsp;simply, in plain English,&nbsp;so you can be confident about what&nbsp;you&nbsp;need&nbsp;(and what you&nbsp;don\u2019t).&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The<em>&nbsp;<\/em><em>really<\/em>&nbsp;good&nbsp;ones will even&nbsp;check&nbsp;your policy documents are present and correct&nbsp;after&nbsp;they\u2019ve&nbsp;sent them to you.&nbsp;In other words,&nbsp;they\u2019ll&nbsp;do everything to make things easier&nbsp;for you, not harder.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What else should you know?\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s\u00a0something many people\u00a0don\u2019t\u00a0realise.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since there are more brokers than insurers, lots of brokers have an &#8216;agency&#8217; (a formal agreement to do business) with the same insurer. And\u00a0insurers\u00a0often deal with brokers\u00a0on a first-come-first-served basis.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As an example, let&#8217;s say you ask broker A for a quote, and they approach ABC Insurance Ltd for terms. If you then ask broker B for a quote, and they also approach ABC Insurance Ltd, you&#8217;re out of luck. You won&#8217;t get two quotes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once ABC Insurance Ltd has quoted through broker A, you&#8217;ll have to go through them to get your cover. Although that&#8217;s not a big deal in itself, it does mean you have to be sure you don&#8217;t prefer broker B.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re not sure, and you&nbsp;<em>really<\/em>&nbsp;want to change, it&#8217;s possible to do so by writing a &#8216;letter of appointment&#8217; to the insurer. This simply states you authorise broker B &nbsp;to act on your behalf. Although it&#8217;s a bit of a faff, a decent broker will put the letter together and send it for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s\u00a0another\u00a0reason why\u00a0choosing the right broker from the start matters. It saves you\u00a0time, avoids confusion, and helps you get the cover you need without going round in circles.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Value, not cheap<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Just to clarify, price comparison websites aren&#8217;t the same as brokers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These companies (called &#8216;aggregators&#8217;) simply compile quotes from any given section of the market and leave it up to you to decide. A broker approaches specific insurers for specific quotes to fit your business. That makes a big difference if there&#8217;s a claim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We can&#8217;t stress enough the importance of choosing a broker you&#8217;re comfortable with. If you have any questions about your cover, or you think you might have a claim, your broker&#8217;s your number one ally. If you&#8217;re not comfortable asking them for help, it&#8217;ll be your business that&#8217;s affected.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The bottom line<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A good insurance broker has your back from day one.\u00a0They\u00a0save you time and stress by:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offering\u00a0you clear advice\u00a0<\/li>\n\n\n\n<li>Helping\u00a0you find the right cover\u00a0<\/li>\n\n\n\n<li>Supporting\u00a0you when it matters.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Because when your insurance is sorted\u00a0out properly, you can stop worrying about it.\u00a0That\u2019s\u00a0what\u00a0we\u2019re\u00a0here for\u00a0\u2013 to take care of the insurance side of things, so you\u00a0can get on with running your business.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How we help as a broker<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.policybee.co.uk\/blog\/why-use-an-insurance-broker\" target=\"_blank\" rel=\"noreferrer noopener\">There are lots of benefits to using a broker<\/a>&nbsp;like&nbsp;us.&nbsp;We\u2019re&nbsp;FCA-regulated&nbsp;and&nbsp;a&nbsp;fully-fledged BIBA member.&nbsp;So&nbsp;you can&nbsp;trust&nbsp;everything we do is&nbsp;held to&nbsp;high standards&nbsp;\u2013 from the way we explain things, to how we look after you.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&nbsp;work with small businesses every day, so&nbsp;we know what matters \u2013 and what&nbsp;doesn\u2019t. That means less guesswork for you, and more confidence that&nbsp;everything\u2019s&nbsp;covered.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to claims, our approach is simple. If something happens, you&nbsp;won\u2019t&nbsp;deal with it alone.&nbsp;We\u2019ll&nbsp;help you through the process and keep things moving, so you can get back to&nbsp;looking after your business&nbsp;as quickly as possible.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find out more about\u00a0<a href=\"https:\/\/www.policybee.co.uk\/why-use-a-business-insurance-broker\" target=\"_blank\" rel=\"noreferrer noopener\">our role as a broker<\/a> on our website. Or\u00a0give our team a call on\u00a0<strong>0345 222 5391<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for&nbsp;business&nbsp;insurance? &nbsp;You&#8217;ve&nbsp;got two options: get your cover direct from an&nbsp;insurer&nbsp;or&nbsp;buy&nbsp;it through a broker.&nbsp;&nbsp; A&nbsp;broker&nbsp;is the middleman&nbsp;between you and&nbsp;your&nbsp;insurer.&nbsp;They\u2019re&nbsp;on your side, helping you find&nbsp;cover&nbsp;that fits your business, and making sense of everything along the way.&nbsp;&nbsp; Done right, they ease the &hellip; <a href=\"https:\/\/www.policybee.co.uk\/blog\/how-to-choose-an-insurance-broker\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[132],"tags":[45,197,137,140],"class_list":["post-9114","post","type-post","status-publish","format-standard","hentry","category-small-business-advice","tag-claims-2","tag-insurance-brokers","tag-insurance-explained","tag-running-a-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How to choose an insurance broker<\/title>\r\n<meta name=\"description\" content=\"Getting the right insurance broker for your business is crucial. Here&#039;s a handy list of the key things to think about when choosing one...\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.policybee.co.uk\/blog\/how-to-choose-an-insurance-broker\" \/>\r\n<meta property=\"og:locale\" content=\"en_GB\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How to choose an insurance broker\" \/>\r\n<meta property=\"og:description\" content=\"Choosing insurance can be tricky, especially when you&#039;re not sure what you need. Buying insurance through a broker can make that process a lot easier, but you still need to choose a broker first. They&#039;re all different, and what suits one business might not suit someone else. To help you know what you&#039;re looking for in a broker, here&#039;s our handy guide of things to consider when choosing your insurance broker.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.policybee.co.uk\/blog\/how-to-choose-an-insurance-broker\" \/>\r\n<meta property=\"og:site_name\" content=\"PolicyBee news and risk advice\" \/>\r\n<meta property=\"article:published_time\" content=\"2026-06-05T09:31:23+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-06-05T09:37:11+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.policybee.co.uk\/blog\/wp-content\/uploads\/2014\/07\/sarah-in-office-account-exec-insurance-broker-JFC.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"600\" \/>\r\n\t<meta property=\"og:image:height\" content=\"300\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Alexandra Williams\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@PolicyBee\" \/>\r\n<meta name=\"twitter:site\" content=\"@PolicyBee\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexandra Williams\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.policybee.co.uk\\\/blog\\\/how-to-choose-an-insurance-broker#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.policybee.co.uk\\\/blog\\\/how-to-choose-an-insurance-broker\"},\"author\":{\"name\":\"Alexandra Williams\",\"@id\":\"https:\\\/\\\/www.policybee.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/9724de2ae82620a7e676af2668c960a0\"},\"headline\":\"How to choose an insurance broker (and which questions to ask)\",\"datePublished\":\"2026-06-05T09:31:23+00:00\",\"dateModified\":\"2026-06-05T09:37:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.policybee.co.uk\\\/blog\\\/how-to-choose-an-insurance-broker\"},\"wordCount\":1744,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.policybee.co.uk\\\/blog\\\/how-to-choose-an-insurance-broker#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.policybee.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/07\\\/sarah-in-office-account-exec-insurance-broker-JFC.jpg\",\"keywords\":[\"claims\",\"insurance brokers\",\"insurance explained\",\"running a business\"],\"articleSection\":[\"Small business advice\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.policybee.co.uk\\\/blog\\\/how-to-choose-an-insurance-broker#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.policybee.co.uk\\\/blog\\\/how-to-choose-an-insurance-broker\",\"url\":\"https:\\\/\\\/www.policybee.co.uk\\\/blog\\\/how-to-choose-an-insurance-broker\",\"name\":\"How to choose an insurance broker\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.policybee.co.uk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.policybee.co.uk\\\/blog\\\/how-to-choose-an-insurance-broker#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.policybee.co.uk\\\/blog\\\/how-to-choose-an-insurance-broker#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.policybee.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/07\\\/sarah-in-office-account-exec-insurance-broker-JFC.jpg\",\"datePublished\":\"2026-06-05T09:31:23+00:00\",\"dateModified\":\"2026-06-05T09:37:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.policybee.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/9724de2ae82620a7e676af2668c960a0\"},\"description\":\"Getting the right insurance broker for your business is crucial. 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