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PolicyBee’s 2020
claims in close-up

Welcome to our close-up look at business insurance claims.

We’ve brought together last year’s claims numbers, and the human stories behind those numbers, to reveal the kind of claims businesses make, how much they cost, what the consequences can be and how you can avoid the same problems.

And while not having to claim is generally a good thing, we wanted to show that, with the right insurance and the right broker on your side, a claim isn’t the scary and complicated process you might think.

1.2020 claims in numbers
Total number of claims677
*includes personal accident, cyber, online retailers, travel, employers' liability, directors' and officers', management liability, events and employment practices liability
Total amount paid£1,324,453*
Smallest claim: £124
(equipment insurance -
broken camera lens)
Largest claim: £465,518
(professional indemnity insurance -
health & safety breach)
Smallest claim
(equipment insurance -
broken camera lens)
Largest claim
(professional indemnity insurance -
health and safety breach)
*excluding legal costs
2.Professional indemnity claims in numbers
Total number of PI claims185

A claim for a broken camera lens, for example, is usually quick and easy to sort out. PI claims, however, often involve investigators, loss adjusters and solicitors arguing their cases, and a court deciding how much compensation the insurer should pay. For these reasons, PI claims can take months to resolve.

Top 5 occupations with most PI claims
Top 5 PI claim reasons

Client not happy

Even a small criticism of or complaint about your work could lead to a claim. Any ‘expression of dissatisfaction’ should be taken seriously, however unjustified you think it is.

Customer withholding fee

Although pure fee disputes aren’t covered by professional indemnity insurance, a client not paying could be a symptom that they’re not happy with your work.

Breach of contract

If you’ve not done what was asked, you might’ve breached the contract you signed with your client. Naturally, this gives them reason to involve the legal people.

A mistake

Genuine mistakes happen every day. If your client spots one that means they’re out of pocket, they’ll ask you to pay to fix it and compensate them.

Copyright or IP infringement

Using an image you haven’t paid for, for example, usually means a letter from the licence owner’s legal people asking for payment. This can mean a non-negotiable bill for several thousand pounds.

3.Real claim stories

People make businesses what they are. Unfortunately, people also make mistakes. Here are three times business insurance saved blushes and more.

Jeremy Butterfield
Claim story
Jeremy Butterfield, editor

Jeremy’s been in business – editing mostly non-fiction and art books – since 2006 and has had insurance with us since 2019.

Things took a turn in September 2020 when he got a letter from an image licensing agency. The letter stated he’d used images for his blog that he didn’t have permission to use and, more worryingly, that he now had to pay for them.


This was news to Jeremy – he legitimately thought he was free to use the images as they were. The agency’s letter, however, said otherwise.

More than that, the bill they’d sent him was over £6,000 with 30-day payment terms. Not many small business can afford that kind of money straight off and, sure enough, this bill would hit Jeremy’s profits hard.

So he called us.

Much to his relief, our head of claims Jane confirmed he was covered (image licensing claims are very common). Jeremy followed Jane’s instructions not to start conversations with the agency and instead to send over all correspondence and key information so she could talk to the insurer about a way forward and, ultimately, settlement.

Our experience with this particular agency told us there was no point negotiating so we pressed the insurer to settle. Within a few days, Jeremy had the money in his account so he could pay the agency directly. Which he did.

From initial letter to paid claim, the whole thing took less than two weeks. All Jeremy had to do was take down the images from his blog.

Apart from the initial shock, Jeremy’s business was thankfully largely unaffected. But his advice is worth listening to:

“Take out insurance! And make sure it covers copyright infringement. I wasn’t sure if I was covered for this – I didn’t specifically check when I took out the policy.

“I did expect the insurer to make it complicated or try to get out of paying. But I’m very satisfied with my experience with PolicyBee and I’d whole-heartedly recommend them.”

Ryan Ward
Claim story
Ryan Ward, photographer

A photographer for three years, Ryan bought his cover in September 2020 – just two days before the job that caused him a problem.

Ryan’s first wedding photography job since lockdown started was booked for September 2020. The couple wanted a sunset shoot and he agreed to stay past his contracted time to do it.


Although the shoot itself went well, while packing up, Ryan accidently knocked one of his cameras to the ground. The resulting smashed lens looked like an expensive write off and a massive inconvenience – it was his most often used bit of equipment.

Ryan’s first thought was to turn to his insurance. But he was concerned the lens wouldn’t be covered because he’d only had a policy in place for two days. But he needn’t have worried:

“I dealt with Jane, PolicyBee’s head of claims, who couldn’t have been more helpful. The communication was brilliant and PolicyBee always got straight back to me during the claims process.”

We deal with a lot of photography equipment claims and we know it’s sometimes quicker and easier to repair rather than replace broken kit. Although in this case it was certainly cheaper, Ryan’s local repairer reckoned on three to four weeks to mend it. Ryan needed the lens for another job so we organised a repair by one of our preferred suppliers instead, and Ryan had his good-as-new lens back in half the time.

Although Ryan’s claim was straightforward and it didn’t affect his business, he still advises fellow photographers to check their cover:

“I realised as I made the claim that I didn’t know how much the excess on my insurance was. I would advise other business owners to check details such as these thoroughly when taking out an insurance policy.”

Lucy English
Claim story
Lucy English, wedding photographer

Lucy’s been a photographer for nine years and our customer for eight.

All was well until a particular wedding day in February 2020.

Lucy was personally pleased with the photos and thought they were the best ones she’s ever taken at a venue she was familiar with. No issues were raised on the day - in fact the groom said he was really happy with the photos.


A few weeks after the wedding day she sent the photos over to the couple, but didn’t hear anything from them. However, a few weeks later, Lucy got a very negative email, criticising the photos and asking for money back.

At this point she asked us for help. She’d read about what to do if and when a claim hit and knew getting in touch with us at the first sign of trouble was best.

Jane, our head of claims, helped her put an initial response together. Each time Lucy had a reply from her client, Jane advising what to say and what not to say in her reply. In that time, we reviewed the pictures in question to see if the client had a right to refund. We advised not to offer one.

Naturally, this claim was the last thing Lucy needed. The impact of coronavirus was making its presence felt and all her work for 2020 had been cancelled. A knock to her confidence and a possible financial hit were particularly unwelcome.

Thankfully, through effective communication, Lucy didn’t have to refund her client. Because there was no settlement made, she didn’t have to pay her excess either. So, although the initial incident caused stress and worry she really didn’t need, there were no lasting effects on her business – not even a poor review on Facebook.

So what would she say to other photographers, based on her experience?

“In hindsight I wish I’d insisted on meeting with the couple face to face before their wedding and make sure they are completely happy with my style. I would recommend any other photographers to do the same.

“Although I was sure I’d delivered my service as expected, I appreciated the reassurance from PolicyBee that that was the case. Jane’s’ understanding and fast work really helped resolve the situation and minimise stress.”

*Names have been changed

4.Getting your claim paid

When things go wrong, our job is to stand by our customers, fight their corner and make sure insurers don’t wriggle out of their obligations. But sometimes even we can’t make the difference – sometimes it's up to you.

Increase your chances of a successful claim by making sure you've ticked some basic boxes. Avoiding these common pitfalls is a great way to start:

No insurance

With the best will in the world, an insurer can’t pay a claim that’s covered by a policy you don’t have. Always make sure you know what insurance covers what risks, and always get the right insurance to cover what your business does.

Fee disputes

Clients not paying is all-too common. Unfortunately, the money you’re owed isn’t covered by professional indemnity insurance (or any other insurance). A client not paying because they’re not happy with your work, however, could mean a claim further down the line and that certainly is something that’s covered (depending on individual circumstances, of course).

Late notification

Not getting in touch with your broker or insurer soon enough is a common reason for claims to be refused. Most professional indemnity insurance policies, for example, have strict conditions around when to tell an insurer about a possible claim. Leave it too late and you could scupper your chances of help. That’s expensive and inconvenient to say the least, so get in touch as soon as you think there’s a problem – no matter how trivial you think it is. Better safe than sorry.

Undeclared work

Insurers can only cover what they know about. If your business does something extra that’s not related to or included in your declared ‘business activities’, an insurer is within its rights to refuse to pay a related claim. So, if you’re an accountant that does web design on the side, make sure your insurer knows about it.

Claiming against someone else

Your business insurance is there to protect you. If someone’s got a problem with your work, or they say you’ve damaged something, or something you own is lost/stolen/damaged, your insurance covers it. It’s doesn’t cover you wanting to sue, or claim against, other people.

5.How to claim

The first step to getting your claim paid is making sure all boxes are ticked and your insurer has everything they need. Our process is thorough, fail safe and easy to follow.

What to do

Call your broker as soon as you’re aware of:

  • Any shortcoming in your work that’s likely to lead to a claim against you
  • Any criticism of your work, even if you consider it unjustified. It could still lead to a claim.
  • Any threat of a claim against you, even one seemingly made in passing.
  • Any persistent complaint about your work.
  • Any refusal by a client to pay you for your work
  • Any suspicion you might have that a partner, employee, director or self-employed freelancer may have acted dishonestly

Late notification is a common reason for insurers to 'repudiate' (reject) claims

What not to do

  • Admit liability
    This prejudices your insurer's position and, obviously, makes it more difficult to fight your corner.
  • Settle the claim yourself
    You need your insurer's permission before paying your claimant anything. Besides which, why spend your own money?
  • Tell the person claiming against you that you have insurance (if they don't already know)
    Finding out you have the financial muscle of an insurer behind you can mean a couple more zeros get added to their alleged costs.
  • Call your solicitor
    Your insurance covers the legal costs of a claim against you. Your insurer’s legal team has the expertise to defend you in the early stages, potentially resolving a problem before it escalates. Using your own solicitor means paying legal costs yourself, and running the risk of your insurer withdrawing cover for any compensation.

Get in touch

For more info about the ins and outs of business insurance claims, speak to our claims team. No call centre, no phone menu, no scripts. Just friendly, helpful advice from a business insurance professional.

We're here Monday to Friday, 9 to 5.
0345 216 0023
Jane Aldous
Head of Claims