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We’re an insurance broker – what does that mean?

Buying your insurance through a broker is different to getting cover direct from an insurer. Here’s how brokers can help guide you through the insurance maze.

You can think of brokers as personal shoppers. Only rather than picking out killer outfits for our customers, we steer them towards an insurance package that’s just the right design and fit instead.

Brokers like us work in tandem with insurance companies to get customers the most suitable cover for their needs.

We don’t provide our own policies or underwrite them. It’s the insurers who do that. And because they also take on the risk of you having to make a claim on your policy, it’s the insurers who pay all the costs to settle claims.

We’re the helpful middleman in all this, providing an expert guiding hand throughout. We listen to what customers want, advise them where required, and match them with the most appropriate insurer and policy for their risks.

We represent your interests when it comes to claims too. You’re our customer, so where allowed, we’ll liaise with the insurer on your behalf to secure you the best possible outcome.

Are all insurance brokers the same?

In some respects, yes. We all help our customers get insurance.

In the UK, we’re regulated by the Financial Conduct Authority (FCA), so have strict guidelines for how we do business – most importantly, ‘treating the customer fairly’.

But in others, no.

Some, but not all, brokers are authorised by the FCA to offer ‘advised sales’. Like us.

It means we can use our expertise to advise customers about their insurance. We can offer guidance and help them find cover that’s right for them.

So you can be sure:

How do we help customers with their insurance?

What makes us a good broker?

We know insurance can be a minefield of technical terminology and jargon. So we make a point of talking, writing, and explaining in plain English. That way our customers have the best chance of understanding how insurance works and making informed choices.

We also know anyone running a business has better things to do than spend hours sorting out a policy. So we make it as simple, straightforward, and painless as possible, with documents pinged straight to your inbox.

Our friendly advisers are specialists in what they do and can advise you on all aspects of your insurance. Plus we dislike faceless call centres and irritating phone menus as much as the next person. So instead, we have real people answering the phone, ready to help.

We’re transparent in everything we do, so that means you get a fair price with no hidden extras. Unlike many other insurance companies, we don’t even charge admin fees.

Plus we understand that paying for your insurance in one go can be a challenge when cashflow is tight. That’s why in most cases you’ll be able to pay in interest-free instalments.

At the end of the day, for us it’s all about you – the customer. And protecting your business. That’s why we go the extra distance to get you what you need.

What our customers say...
Met need and easy to arrange
Management Accountant
6 October 2026
Listened to what I needed in respect of cover and accommodated the policy to my needs. Easy to organise and although I hope I never need to use the service, for a claim it appears straight forward to claim should I ever need it
Yoga and Pilates Instructor
6 October 2026
prompt decision from the insurer and PolicyBee asked me questions to ensure the right insurnace suited my business. Happy with the price
First Aid and Fire Awareness Training
4 October 2026